For the first Lucid blog post, I’ve decided to answer and delve deep into one of the questions we have been asked consistently since our inception. The short of it; Why Peru? Truthfully, the answer is more complicated than I often make it out to be. Some of it is inherently subjective and other aspects are non-negotiable. The truth is that it's a story about quality and companionship, and since it gets asked so often I wanted to take the time to answer it in my own words.